Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a way to boost their data collection procedures. While it needs much more technical knowledge than regular GTM and might present added expenses, it can result in greater accuracy and even more reliable information
Pixel tracking makes use of a piece of code to sign up conversions on your internet site. It's simple to establish and less susceptible to advertisement blockers.
1. More precise information
The traditional technique of tracking conversions on an internet site, using pixels, is having problem with transforming browser privacy plans. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it ought to be.
Server-side monitoring is an extra secure choice that aids to bypass these restrictions, as it's packed from your very own domain name and dealt with as first-party code, meaning it's less most likely to be influenced by ad blockers or other safety and security procedures. This gives more accurate data and a much more full image of user journeys across networks.
On top of that, this type of tracking allows companies to track conversions beyond the internet site, such as call and in-store sees, which can be hard for pixel-based tracking. This flexibility gives online marketers a lot more possession over the information they send out, and makes it much easier to comply with numerous data laws. It's likewise a whole lot much less vulnerable to fraud, as it's more difficult for deceptive stars to manipulate the system by changing the postback link.
2. Much better control over data.
Server-side monitoring allows services to collect and enrich information prior to sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can assist marketing professionals make even more educated advertising decisions.
Traditional pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' internet browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent data that is much less prone to interference.
This type of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more reputable for businesses looking for to adapt to these changes.
3. Much less prone to fraud
Server-side monitoring enables organizations to control information payloads before it gets to 3rd party endpoints, improving security and personal privacy. This is especially vital as different browsers and systems increasingly alter how they take care of cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture individual data directly on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy offenses.
A server-side radar is a collection of instructions that informs your website's server what occasions to record. This information is after that sent to analytics devices like Google Analytics and Facebook Organization. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that uses a little piece of code on your website to gather information from users.
4. Much easier to apply
Server-side tracking is a data collection procedure that takes place on the website's own web server, bypassing internet browser limitations. This indicates that information collected by the website/app is first sent to the server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and offers companies more control over transmission, making it typically a lot more reputable. As a result, it's less prone to data difficulties triggered by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the web server. This permits you YouTube Ads performance tracking to have even more exact information and aids ensure compliance with privacy regulations such as GDPR. Moreover, it also prevents the tracking restrictions imposed by web browsers and ad blockers.