Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a way to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can result in better precision and more trustworthy information
Pixel monitoring makes use of an item of code to sign up conversions on your web site. It's very easy to establish and much less susceptible to ad blockers.
1. A lot more precise data
The conventional technique of tracking conversions on a site, using pixels, is having difficulty with changing browser privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.
Server-side monitoring is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or other security actions. This gives a lot more precise data and an extra full photo of individual journeys throughout networks.
Additionally, this type of monitoring enables companies to track conversions outside of the internet site, such as call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides online marketers more possession over the data they send, and makes it less complicated to abide by various information legislations. It's also a whole lot much less susceptible to fraudulence, as it's harder for fraudulent stars to control the system by altering the postback link.
2. Better control over information.
Server-side tracking allows services to collect and improve data before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more informed advertising and marketing decisions.
Typical pixel tracking relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to information collection interruptions and imprecise results. Server-side monitoring enables services to bypass these limitations and supply accurate, constant data AI-driven product recommendations that is less at risk to interference.
This sort of tracking likewise permits companies to track conversions that happen outside of the website, like phone calls and in-store purchases. This is necessary because brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is much more trusted for companies looking for to adjust to these changes.
3. Much less vulnerable to fraud
Server-side tracking makes it possible for businesses to control information hauls before it reaches 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as various internet browsers and platforms increasingly alter just how they handle cookies. For example, in iphone 14, Safari will just supply first-party cookie data and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the site's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.